创造领先市场水准的酒店产品指导-成尔骏
创造领先市场水准的酒店产品指导
从上海市国际豪华品牌酒店的绩效表现和硬件特征入手，结合笔者参与或主持筹建数家豪华品牌酒店的切身体会，本文试图探究如何策划高水平的酒店产品，界定专业顾问团组在筹建或改建酒店过程中的作用，如何充分发挥酒店管理公司在策划及设计酒店产品过程中的技术协助作用，并说明业主、酒店管理公司和专业顾问团组之间的互动制衡关系，从而总结出创立领导市场潮流水准的酒店产品的一般途径及其基本规律，以期对酒店业主或开发商、国内酒店管理公司或酒店总经理以及相关从业人员起到参考作用。
中国旅游饭店业协会和浩华管理顾问公司—酒店及旅游业顾问共同编制的《中国饭店业务统计2004财政年度》显示，国际品牌酒店和国内酒店这二种不同的管理模式产生的经营结果存在明显的差距。受限于样本数量及理解偏差，部分数据可能不完全准确，但仍可看出基本的规律。
在分析国际品牌管理酒店获取竞争优势的原因时，首先被归纳为以下几点：品牌知名度及美誉度，营销网络及预订系统，营运标准及品质控制程序，集团化经营；其次归因于其先进的经营理论，关注细节的水平，持续创新的能力和人力资源优势等等，但对国际品牌管理酒店获得竞争优势的基础—酒店硬件，甚至可以说是其获得竞争优势的前提条件，却很少论及。
豪华品牌酒店的经营绩效和什么相关联
上海市国际品牌酒店协会2005年1-7月统计资料表明，衡量酒店经营绩效最重要经济指标之一的每间房日平均收入存在较大的差别。下面是每间房日平均收入排名前7位的酒店的主要经营指标及相关资料。酒店名称及造价信息略去。
尽管排名前7位的酒店在每间房日平均收入水平上表现参差不齐，但他们仍有一些共同的特点。
1. 都委托国际著名2. 酒店管理公司以豪华品牌加以管理，例如四季、君悦、丽嘉、JW万3. 豪、瑞吉等等，皆为国际顶级品牌，客源结构以国际高端商务客人为主，不4. 论作为投资主体的业主或开发商的资本性质是国资或是中外合资、外资。品牌层次代表了客源层次，通常也预示了每间房日平均收入的水平；
5. 均地处中心商务区或繁华地带，交通极其便利。个别酒店尽管具有同等的品牌知名6. 度，但位置相对不7. 够优越，在出租率、平均房价以及每间房日平均收入水平上有直接的体现；
8. 建筑独特、规模壮观、装潢豪华、设施齐全、品质一流。除地价以外，酒店建安总投资或每个自然间造价较普通5星级平均水平要超出25-30%，个别甚至翻番。每间房日平均收入水平总体上和每平方米建筑、安装、装修的造价成正比，每间房造价或每平方米造价越大，每间房日平均收入水平越高，但两者并不9. 完全成配比关系；
10. 功能齐全、布局合理、格调高雅、气派豪华。建筑设计以及室内装饰设计均出自国际著名11. 的事务所或名12. 师大家手笔，比如，Protman、SOM；HBA、BLD。酒店或酒店依附的建筑物均成为城市标13. 志性建筑，有助于推动上海作为国际化大都市及旅游目的地的形象，并对当地经济发展和城市繁荣起到明显的促进作用。例如，上海的金茂大厦、明天广场和波特曼商城等等。
豪华酒店之豪华可以概括为：投资巨大、位置优越、名师设计、大牌管理。简言之，豪华的代价不菲。
专业的酒店咨询顾问机构：产品的高起点规划和准确的市场定位
开发商在获得项目地块以后，通常根据所处区位及投资能力开始对拟建酒店进行规划，同时搭建项目筹建办组织实施各项工程。目前国内的现状是绝大部分投资商或开发商从未涉及酒店规划、建设和经营管理领域，其中部分可能具有房地产开发经验，因此将会遇到相当专业又迫切需要回答及决策的问题。
- 酒店大致建成4星级、5星级还是豪华5星级？
- 是业主自行管理或请国内酒店管理公司管理，还是请国际酒店管理公司？
- 各种管理模式下经营结果会有怎样的不- 同？
- 如果请国际酒店管理公司，所在城市及地块区域适用什么品牌？
- 不- 同的酒店管理公司及品牌之间到底有何差别？
- 管理合约由自己谈判、请律师把关，还是请专业顾问机构代劳？
- 酒店定位于商务酒店，还是商务会议和休闲相结合？
- 各种功能布局及设施配置的合理性及比例关系？
- 建成开业以后经营情况会怎样？
- 投资回报率和回收期是多少？
- 以希望的投资额能否建成期望的酒店，即投资估算是否合理？
其实，开发商委托专业的酒店咨询顾问公司，比如浩华（Horwath）和华盛国际（HVS）制作一份市场及财务可行性研究就能解决绝大部分问题。该报告应涉及，但并不限于，以下内容：
- 总体概况：酒店项目所在地经济状况、外商投资、进出该城市或目的地的交通便利程度以及旅游业总体发达程度；
- 地点分析：地块地理位置详细分析，区域优劣势和酒店周边环境分析，进出酒店的交通便捷性，以及景观视线分析；
- 市场分析：市场供需状况，入住率和平均房价，客源结构及国籍构成分析，未来潜在供给分析及未来市场需求预测；
- 产品规划：推荐酒店管理公司及品牌，市场定位，客房组合以及数量、面积，房内设施及布局，餐饮类型及规模，宴会及会议设施规模，健身休闲设施，SPA设施以及其他特色设施；
- 经营预测：开业10年内的出租率和平均房价预测，市场渗透率即相对市场平均水平或竞争组合的表现，未来10年酒店经营的现金流量表；
- 成本费用：各项成本和费用比例以及其构成；
- 投资分析：每自然间的建造成本，单位客房面积及总建筑面积，开业筹备- 费用及用品采购费用，相关财务假设，内部收益率及投资回收期。
即使开发商在规划阶段已经聘请国际品牌酒店管理公司，仍建议聘请独立的咨询顾问机构提供可行性研究报告。其独立性和专业性是无可替代的。
专业顾问团组：高水平、全方位的系统性设计
在完成详尽的市场及财务可行性研究报告之后，业主或开发商立即要聘请主要的设计顾问公司，组成一个专业的顾问团组，与此同时，就拟聘请的国际品牌酒店管理公司就管理意向展开协商，并尽可能快地签署委托管理合同。这样，由开发商、酒店管理公司、专业顾问团组共同组成的工作团队就可以举行“开球”会议，即正式启动酒店项目了。
全方位的系统性设计应包括以下几类专业顾问公司：
建筑设计，施工图设计通常由国内配套设计院完成；
室内装饰设计，可由一家事务所承担，亦可将公共区域、客房和餐饮娱乐设施分开委托；
灯光设计；
厨房设计；
洗衣房设计；
艺术陈设设计；
景观设计；
标识系统设计；
平面设计；
其他因项目特点产生的专项设计，以及制服、花卉布置设计等等。
在委托设计过程中，特别应注意事项可能包括：
建筑设计师和室内设计师将在很大程度上决定今后酒店硬件产品的水准，并在相当程度上制约着酒店建成以后提供优质软件产品能力的发挥。因此对建筑方案设计和室内设计建议采用设计竞标- 的办法，花较小的代价获得最优的方案；
- 选择优秀、富有才华的主笔设计师非常重要，不- 能光看设计师事务所的名- 气，另要结合设计师对此项目的热情和重视程度；
- 设计费收费标- 准取决于项目投资及设计师水准。投资越大，设计师名- 气越大，设计费当然越高；
- 应特别关注委托设计中的后期服- 务条款，往往影响工程进度推进；
- 顾问团组在展开各项设计前，应和酒店管理公司进行充分的沟通，理解酒店管理公司对各项功能、布局、面积和设施的具体要求，设计结果最终必须征得开发商和酒店管理公司的共同批准；
- 尽管并不- 是每项专业设计顾问都必不- 可少，但若在策划一间豪华品牌酒店时，其中最主要的专业顾问，如建筑师、市内设计师、灯光、厨房、洗衣房、艺术品都是不- 可或缺的。豪华品牌则要求业主聘请经酒店管理公司认可的所有专业顾问！只有经过高水平的系统的设计，并和酒店管理公司有过深入、细致、反复- 的磨合，创造出的产品才有可能具备- 领先市场的优秀品质。否则，遗憾甚至失误不- 可避免！
- 专业顾问团组之间的相互协调也是非常重要的。尤其在图纸深化和施工阶段，各种矛盾均会暴露，现场的设计修改就显得相当重要。
在此特别强调设计师的专业水准。曾经在一个项目中，遇到国内设计院的一位年轻设计人员被分配负责设计SPA，却从未见过真正的SPA！结果可想而知。
国际豪华品牌酒店管理公司：永远追求最新最好的产品
国际酒店管理公司凭借其全球化经营优势，总是最先直接了解到顾客对酒店产品的需求和期望，也能够从中预测到酒店产品的变化趋势。并且由于绝大多数管理公司在中国只负责经营，不参与投资，因此，国际酒店管理公司总是追求最好的硬件产品，且品牌越是豪华，对产品的品质要求也相应地越高，业主的投入也就越大。
国际豪华品牌酒店对开发领先市场的客房产品的期望预示了将来客房产品的趋势。可概括为以下特点：舒适、方便中融入高科技，休息、沟通和休闲娱乐相结合，创造完美新体验。
- 客房面积增大，一般要求40-45平方米以上，甚至达60平方米；
- 卫生间面积也增大，一般在10-15平方米以上，至少配置4件或5件套豪华卫浴系列，按摩浴缸，多头淋浴喷头或雨林式喷头，配备- 高清晰度LCD小型电视机，甚至镜面电视机（开是电视，关是镜子）；
- 16x9比例32英吋液晶电视机，或更大的挂墙式投影屏幕，配先进的家庭影院音响系统；
- 中央无线遥控器控制房间中绝大多数设施，如电视、音响、空调、窗帘、灯光及客房状态（要求清扫/请勿打扰）；
- 符合人体工程学设计的座椅及可收放的办公桌；
- 以指- 纹识别开关的保险箱；
- 崭新睡眠系统取代传统床垫，全面提升睡眠质量。气囊缓冲紧贴人体曲线，床头、床脚、左右两侧均可调节；
- 高质量的客用消耗品，系豪华商用品牌定制。
国际品牌酒店管理公司都认为，他们有三类顾客：宾客、员工和业主。虽然声称三者同样重要，但排序始终没有变过，因此追求宾客满意度及品牌知名度的提高才是国际品牌酒店永远追求最新最好的硬件产品的深层动机。鉴于酒店管理公司打造自身品牌的动机，以及只对酒店经营绩效与竞争者比较的相对结果负责，在选择酒店管理公司及酒店管理公司参与策划和建设工程中，以下问题值得关注：
- 豪华程度不- 同的酒店品牌对总投入水平的要求是不- 一样的，豪华程度越高，要求投入越高。但如果区位优势不- 具备- ，每间房日平均收入水平和市场对其品牌的认知度并不- 保持一致，即投入和产出未必对应！只有产品（投入水平）、位置（区位优势）和品牌（营运能力和服- 务水准）相匹配，才能产生竞争优势。
- 除极少数几个顶级豪华品牌以外，绝大多数国际酒店品牌所能给业主带来的利益大同小异，并无本质区别。不- 论是品牌知名- 度、订房系统产生的客房预订量，营运标- 准及品质控制系统，还是营收能力、利润水平，甚至管理费、营销系统分摊等收费标- 准也随市场竞争趋于相同或非常接近。
- 在管理意向就品牌进行谈判时，由于绝大多数开发商对管理合同比较生疏，以及今后经营预测不- 甚清楚，酒店管理公司有责任帮助开发商理解酒店的投入、适用品牌、所处区位对今后酒店经营的影响，也即对开发商的过度预期进行管理。
- 根据业主和酒店管理公司在意向书或管理合同中达成的关于技术协助服- 务的条款，充分利用国际酒店管理公司的技术力量，完善酒店的设计。通常，管理协议中要求专业顾问团组的资格要得到酒店管理公司的认可，豪华品牌甚至要求从酒店管理公司推荐名- 单中聘用。所有规划、设计、规格、图纸，以及随后的调整或整改，都必须由业主和酒店管理公司共同批准。
- 业主、顾问团组和酒店管理公司构成了一个三角的互动关系，并且相互制衡。由于酒店管理公司不- 投资，又要体现品牌档次，且要长期经营酒店，因此，通常对品质不- 轻易降低要求或作出牺牲。设计师天生有追求完美杰作的倾向，所作设计及取材通常会极尽奢华，而既想品质又对预算控制负最终责任的业主往往要在品质、效果及造价之间权衡，作出取舍- 。在此过程中，设计师和酒店管理公司的要求在多大程度上得到尊重和采纳，将决定开业以后酒店产品的品质及水准。
- 顾问公司多数会采纳酒店管理公司的建议要求，因为管理公司是其永远的顾客，而业主往往只是一次性生意。因此，设计标- 准和造价之间非常困难的平衡将由开发商作出选择。
优质的开发商：创造产品优异品质的驱动器
优质的开发商也就是专业的开发商。采用自组筹建班子的开发商需要聘请一批专业人员，而采用委托项目管理公司则只要少数专业人员，但设计协调、预算控制、酒店管理方面的专家无论如何必不可少。与其说，是设计顾问公司和酒店管理公司决定了酒店产品的品质，还不如说，是负责筹建酒店的开发商或改建酒店的总经理创造了酒店硬件的水准！
- 开发商对开发优质酒店产品的程序和环节的掌握比其本身对经营管理酒店的专业知识更为重要，特别是前期策划、产品规划阶段的操作是否科学合理对整个项目的最终成功起决定作用。
- 市场定位是首先要考虑的。准确定位决定了投入多少，也总体上决定了硬件产品的品质，和与之相适应的品牌选择的范围。
- 酒店管理公司及品牌选择切- 忌贪大求高，应选择最适合项目本身特点的品牌。
- 开发商或筹建人员对酒店硬件产品的最终品质负责。由于预算控制或技术原因，经常要对设备- 设施等级、面积大小、材料标- 准等作出调整或替代，设计师最终会应业主的要求核准，酒店管理公司也会勉强接受，但今后产品的品质出现问题时，设计师和酒店管理公司都会推卸责任，认为是开发商更改原设计造成的。因此，在权衡取舍- 时，开发商的专业水准显得至关重要。
- 开发商希望创造出优质产品，不- 仅要有专业的水准，而且必须非常专业地处理所有和策划、设计、建造、营运有关的事项，充分尊重设计师的意见，落实酒店管理公司的要求，严格监管承包商和供应商，调动各方的积极性，认真履行合同义务，在付款等环节上按约合理办事，才能确保质量、工期和安全。
- 在控制工程进度上，协调顾问团组的工作进度大有学问。许多工期延误皆因设计跟不- 上施工需要而生。往往扩初设计结束，施工图未配上，土建工程已在催要图纸；机电安装单位进场后，深化图纸跟不- 上；内装修进场后，却发现土建和安装不- 具备- 移交工作面条件；机电安装和内装修图纸又经常不- 匹配等，不- 一而足。因此，开发商必须配备- 能力出众的专业协调人员，推动所有顾问图纸能够满足相互工作的需要，更要满足现场施工的需要。
- 招投标- 制度应该用于每一处可能的地方；招投标- 不- 仅可以发现市场合理标- 底价格，而且有助于选择优秀的项目管理人员和施工队伍- ，并优化施工组织管理。选择低标- 和选择有经验的承包商要很好平衡。
- 开发商面临各种艰难的选择，大到方案、系统，小到材料的色彩取舍- ，当很难决定时，在预算允许的情况下，尽量尊重设计师的原创意见，将是十分明智的决定，对将来产品的品质大有裨益。
综上所述，通过对开发酒店项目的参与者的利益诉求的分析，并对开发酒店产品的每一个环节进行的梳理，我们至少可以为开发商及酒店业从业人员在筹建或改造高级酒店时提供一些基本思路。
- 设计水准和投入水平决定了酒店硬件的品质领先市场水准，豪华品牌的认知度吸引高端目标- 客源市场，再加上处于优越的地理位置，才能产生绝对的竞争优势。
- 优异的品质来源于开发商、设计师、酒店管理公司及酒店总经理共同的努力，是在规划、设计、建造和营运的每一环节上精益求精，发挥各自专业水准的结果。
- 豪华酒店对优越地段的土地投入、建安装修造价、高水平的设计顾问、高昂的管理费都有十分严格的要求，因此豪华是要付出巨额代价的，而投入与产出并不- 完全匹配。
- 不- 管豪华程度如何，项目前期的策划和设计过程也许是最重要的，也是开发商或改建酒店总经理容易忽视的，甚至不- 愿意花出代价的地方，但日后必定付出惨重的代价。
以上从微观层面上剖析了一间豪华酒店诞生所必须经过的基本环节；另从宏观层面看，旅游产业的行业标准及政策导向也将对酒店的开发及改建产生直接的影响。《旅游饭店星级划分与评定》于2004年作了一次修订，与过去旧的标准相比，突出了酒店产品的专业性、整体性和舒适度。仔细看一看，酒店产品的专业性、整体性和舒适度所涉及的内容，大部分属于专业设计师、酒店管理公司和酒店开发商在规划、设计、建设阶段就早已经决定了。而只有一小部分属于经营管理团队在日常营运中可以通过提高专业水准以品位修养加以改善的。从这个意义上讲，新标准对中国酒店业从业人员，包括投资者、设计师、酒店管理人员、承包商以及供应商等等不断提高专业水平，满足客人对酒店产品和服务水准越来越高的要求，将起到积极的
A Guide to Build High Standard Hotels
This article, starting with performance and infrastructure features of international deluxe hotels in Shanghai together with writer’s experience from participating in or officiating preparing several luxurious brand hotels, tries to study on how to plan high standard hotels, define functions of specialty consultant team in preparing or rebuilding hotels and research how to give full play of hotel management company’s technical assistance in hotel planning and design, and at the same time elucidates the interactive and interrestrictive relationship among the owner, hotel management company and specialty consultant team, and thereby summarizes the general approaches and basic principles to build hotels with standards leading the market so as to serve as reference for the hotel owners or developers, domestic hotel management companies or hotel general managers and some other related personnel.
Statistics of 2004 China Restaurant Business compiled by China Tourist Hotels Association and Horwath Asian Pacific shows that operating results of different management modes between international brand hotels and domestic hotels are of great difference. Despite of limited samples and understanding deviation as well as possible imperfection of data, some basic principles still can be concluded.
When talking about why international brand management hotels can gain competitive advantages, we always conclude the following first: brand popularity and credit, distribution network and booking system, operating standards and quality control procedures, and group operation, and then refer to advanced enterprise theory, concerns to details, ability of continual innovation and advantages in human resources, so on and so forth. While the basis, even the premise, of international brand management hotels for gaining advantages in competition, infrastructure, is rarely mentioned.
What does operating performance of deluxe brand hotels relate to
Statistics of Shanghai International Brand Hotels Society from January to July of 2005 suggests average daily room income, an important economic indicator to evaluate operating performance of a hotel, differs greatly. The following are the major operating indicators and related information of the seven hotels ranking the top 7 in average daily room income. Names of hotels and costs are omitted.
Although these seven hotels differ in average daily room income, they still feature commonly in some aspects. .
They all entrusted internationally well-known hotel management companies to operate the hotels in deluxe brand, such as Four Seasons Hotel Shanghai, Grand Hyatt Shanghai, Portman Ritz-Calton Hotel, JW Marriott Hotel, St, Regis Hotel Shanghai, etc., and they are all top international brands and whichever the nature of capital of the owner or developer is, state-owned, Sino-foreign joint venture or foreign funded enterprise, international high-end business visitors dominate the structure of their customer sources. Degree of the brand represents the level of its visitors, and generally predetermines the level of its average daily room income. £»
They are all situated at central business districts or bustling areas with extremely Professional level of designers shall be also specialty emphasized. I once encountered a young designer of a domestic design institute who was assigned to be responsible for SPA design and who had never seen real SPA before. You can imagine the result.
International Luxurious brand hotel management company: Cherish the best and up-to-date products
International hotels management company could firstly learn of the needs and expectations of the customers, and also predicts the changing tendency of the hotel products through the global management tendency. Majority management companies are only responsible for management but not investment in China, therefore, international hotel management companies are committed to pursue the best hardware products. More luxurious the brand is, the customers require higher quality products and more investment.
The expectations to explore the high market products by international luxurious brand hotel predict the tendency of the incoming room products, which bears with the following characteristics: Comfort, convenience, melting with high-tech, leisure, communication, experiencing new life.
- Hotel room expansion, generally 40-45 square meters or even 60 square meters
-Toilet expansion, generally 10-15 square meters, at least 4-5 luxurious suites, LCD small television with highly clearness, or even mirror-style television (while you opened it is TV, while you closed, it is mirror)
-16*9 ratio, 32 inches liquid crystal television, or even bigger screen or high-tech Home Box office sound system
-Central wireless remote system control majority facilities in your room, such as TV, Sound, air-conditioner, light and sanitary of hotel rooms
-Desks and chairs conforming Body Equipment Design
-Only figure print available coffer
-New sleeping system replaces traditional mattress and fully promote the sleeping quality; Ballonet buffering is closed to the body gesture and you could regulate it on the forefront, left, right and leg of the bed
-High quality consumption made by luxurious commercial brand
International brand hotels management company believes that they have three kinds of customers, that is, guest, employee and host. Although they share the same important position in the theory, their rankings have not been changed in practiced. To satisfy the guests and promote the brand reputations is the best motivation for international hotel brand hotels to pursue the best and updated hardware products. Hotel management company intended to create its own brand and only responsible for the effectiveness and consequences of the hotel management, it is essential to pay attention to the following problems in the process of selecting the right hotel management company and decision-making and construction.
-Hotel brand with different hierarchies of luxury differs the requirements on the whole investment. More luxurious the hotel is, higher the investment is put in. If the orientation of products matches with the brand, it works. On the contrary, it could not.
-The interest generated by the international hotel brands are similar with other hotels and does not differ in essence, except for top-standard luxurious hotel brands. They comes to be closed with each other as the competitive market, no matter in the revenue, profit, management fees or distribution systems.
-Majority developers being not familiar with the management contract, while they negotiate, it is essential for the management company to help the developers to understand the investment, brand of the hotels and its influences to the hotel management in the future.
-According to technique supporting service mentioned in the letter of intent and management contract negotiated by the hosts and hotels management company, it is essential to make the best use of the techniques from the international hotels management company to perfect the hotel design. Generally speaking, it is mentioned by the management contract that the special advisory group be granted by the hotels management company. And the luxurious brand should be selected from the lists recommended by the international hotels management company. All the regulations, designing, planning and readjustment or correction must be co-approved by the hosts and hotels management company.
-Host, advisory group and hotels management company form a triangle, interaction, and check and balance relationship. Hotel management company do not invest but they are committed to display the brand standard and operate the hotel viewing from long period. Therefore, they will not comprise or sacrifice to lower the products quality. That is to say, the hosts who are responsible for the products quality and budge control should check and balance the relationship among quality, effect and cost. Whether the needs of the hotel management company and hosts are respected or not decides the quality and standard of the hotel products.
-Majority of the advisory companies would like to adopt the suggestions by hotel management company, because the management company is the loyal customers of advisory companies, while the host only happens once. Therefore, the check and balance relationship between the designing standard and cost is decided by the developers.
Excellent Developer: Creating the excellent drivers
Excellent developers are also the professional developers. The developers who adopt self organization should invite the professional groups, while the project-entrusted management companies only needs few professional members, but focuses on designing harmony, budge controlling and hotel management experts. We would rather say the developers and managers should be responsible for the hotels construction and reparations and promote the hardware standard, rather than the designing company and hotel management company decide the hotel products quality.
-To developers, learning more about the procedures and processes of exploring excellent hotel products is more important than to learn some professional knowledge concerning the hotel management in itself. Especially the planning before implementation and the product planning scientific or not would decide the success of the whole project.
-Market orientation should be given the first consideration. The correct orientation decides how much we invest, it also decides the quality of the hardware products and the sphere of the relative brands.
-Hotel management company and brand should choose the brands with its own characteristics
-Developers and constructors should be responsible for the ultimate quality of the hotel hardware products. As the readjustments and changes of the budgets, materials, space, facilities etc, the designers would comply with the hosts’ requirements and the hotel management company also would compromise to receive it. However, while the quality of the products had some problems, the designers and hotel management company would shift off the responsibilities and believe that the bad effect is given rise by developers themselves. Therefore, while check and balance, the professional standard of developers turn out to be more and more important.
-Developers expect to create excellent products with professional standard, but also have to care about the planning, designing, construction, operation etc and respect the designers’ opinions. In addition, they have to implement the requirements of hotel management company, initiate the activities of the contractors and providers, carry forward the contract and secure the quality, project deadline and security.
-Focus on the construction progress. Developers should spare the professional associate members to secure the advisory blueprint could meet the needs of each circuit work properly.
-Tendering and Bidding system should be available in everywhere. Tendering and Bidding system not only could look for the base number of a tender, but also could be helpful to select the excellent management employees, teams and optimize the organization management. Choosing the lower biding and the experienced contractors are easier for us to keep balance.
-The developers are confronted with various kinds of selections, such as cases, systems and the materials selections. While the situations is very bitter, it is essential to follow up the designers opinions which would give rise to an good effects to our products in future.
Above all, we could at least provide some fundamental conceptions for the developers and staff members in the hotel industry by the analysis over the interest prosecutions of the participators who attend the hotel products explorations.
-The designing level and standard decide that the quality of the hotel hardware gives priority to the market standard. The recognition of luxurious brand could attract top market, adding its geographic advantage, which could give perfect competitive advantages.
-The excellent quality originates from the developers, designers, hotel management companies and managers’ concerted efforts. It is the result that keeps on improving and updating in planning, designing etc each steps and practice the professional standard.
-Luxurious hotels are particular about its location, decoration etc and requires high standard advisory designing and management fees. Therefore, luxurious brand requires enormous cost and investment.
-The process of planning and designing is very important, no matter it is luxurious or not. That is also the developers and hotel construction hotels could not ignore or even they do not want to spare one’s sacrifice.
We have explored the fundamental process for the luxurious hotels to experience from the microcosmic aspect. From the macrocosmic aspects, the industry standard and policy orientation would exert direct influences on the development and construction of the hotels. In 2004, the ‘tourist hotels ranking and appraisal’ had been revised, compared with the old standard, and outstand the profession, integrity and comfort of hotel products. Generally speaking, profession, integrity and comfort of hotel products are decided by the planning, designing and construction of the professional designers, hotel management company and hotel developers. Only partial management teams could promote its professional standard in the daily operations. Viewing from this sense, new standard for staff members in the hotel industry including investors, designers, hotel managers, contractors and providers etc, initiates an active functions.
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